Strategic innovation engines for promising business growth

Centre of Excellence (CoE)

Minimum Viable Product (MVP)

Technology R&D

Rapid Prototyping

CXaaS (Customer Experience as Service)

Centre of Excellence (CoE)

Laxmaya is recognized for its excellence in providing clients with a framework of best practices, critical processes, technologies, applications, research, training, and support to optimize business processes, eventually becoming a more efficient business.

Minimum Viable Product (MVP)

From ideation and research to defining an optimal MVP and creating prototypes using the right technology, design, software architecture, and tools, we will help you develop an MVP with capabilities built to achieve the desired impact and reduce time-to-market for new feature releases.

Technology R&D

Our domain expertise in R&D can help your organization leverage critical technology in developing new products, services and even business models. We have rich insights, a wealth of experience and proven credentials in R&D functions.

Rapid Prototyping

Laxmaya’s leading-edge skills in rapid prototyping, i.e., creating and testing prototypes at scale to optimize features such as shape, size, and overall usability, are valuable time and cost savers. We offer scalable solutions and help your business accept digital transformation through proven methodologies.

CXaaS (Customer Experience as Service)

Laxmaya’s expert team has proven skills in unifying and seamlessly leveraging CX and EX operations to optimize talent, technology and services. Our CXaaS capabilities involve implementing the latest and most user-friendly technologies to deliver solutions that drive business growth while maximizing your prior investments organically.

Innovation that is sustainable, reliable, and seamlessly integrated

Define the purpose

At the heart of any strategy lies its purpose. We emphasize the innovation theme top-down across the system with a clearly defined purpose that helps us create a shared identity for your company.

Systemic thinking

The Laxmaya innovation lab is a space influenced by the challenges of problem-solving. We are passionate about our role in delivering novel solutions - by rethinking the system of how things are done.

Heterogeneous skilled

The team of Laxmaya innovation labs includes highly qualified professionals from diverse industries, professions, and cultures, who contribute their unique perspectives through multidisciplinary dialogue.


Our nuanced and analytical approach supports our ability to deliver highly customized services by engaging a wide range of stakeholders in problem-solving activities, making scalable, practical, and cost-effective innovation possible in every industry.

Innovation metrics

Our result-oriented approach makes us a reliable and accountable partner in your organization’s evolution. Laxmaya uses innovation metrics regularly as we understand that businesses thrive when clear targets and a specific environment are created to sustain growth.

Applied orientation

At Laxmaya labs, we convert path-breaking ideas into tangible solutions. We work through the entire innovation process with the philosophy of developing a customer-relevant and application-oriented approach to developing real solutions.

Driving tangible value through our Innovation Lab

Digital transformation Digital transformation

Path-breaking engineering for some of the most recognizable brands

Leading pharmatech leverages Laxmaya’s Innovation Lab to devise a revolutionary product

We built a viable prototype for a globally renowned Pharmaceutical brand which involved developing the vital product features involved in a customer journey. Rather than demonstrating only a few elements, we envisaged the product journey across diverse user segments and offered our key recommendations to scale the product holistically across its lifecycle.


Improved Visibility

Leading pharmatech leverages NeoSOFT’s Innovation Lab to devise a revolutionary product

CX transformation through digital roadmaps that impacted user journeys

Enabled an insurance company to maintain a high level of customer experience by establishing automated user journeys and introduced a Chatbot to address the heavy influx of queries that complied with its strict industry regulations. A thorough need-gap analysis was done before drawing a digital roadmap that would elevate their customer experience.


Elevated CX

CX transformation through digital roadmaps that impacted user journeys

Leading by Passion. Driven by Innovation





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